Your contact information
Your name
Email address
1. Business information
1. What is your business name and website address?
2. What products or services do you most want to advertise?
3. What makes your company different from competitors?
4. Are there specific services you do not want to promote?
2. Ideal customers
5. Who is your ideal customer?
6. Are you targeting homeowners, businesses, consumers, or a combination?
7. What problems or needs typically cause someone to contact you?
8. Which types of customers or jobs are most profitable?
3. Geographic targeting
9. What cities, ZIP codes, or geographic areas do you serve?
10. What is the maximum distance you're willing to travel for a customer?
11. Are there areas you specifically want to exclude?
4. Customer buying intentions
12. What questions do customers commonly ask before hiring or purchasing?
13. What situations cause customers to need your services immediately?
14. What alternatives do customers compare before choosing your company?
15. What words or phrases might customers use when researching your services?
5. Advertising offer
16. Do you have a special offer, free consultation, discount, or other incentive?
17. What are your strongest selling points?
18. Do you have customer testimonials, reviews, warranties, or guarantees we can substantiate?
19. Are there seasonal services or promotions to emphasize?
6. Lead generation and conversion
20. What should interested customers do first: call, visit your website, or complete an inquiry form?
21. What phone number or landing page should advertisements use?
22. Who responds to new inquiries, and how quickly?
23. What information do you need from a prospect to qualify them?
7. Budget and campaign goals
24. What is your planned monthly advertising budget, excluding our management fee?
25. What would make the campaign successful: calls, inquiries, appointments, or sales?
26. What is the approximate value of a typical new customer?
27. How many additional customers can your business comfortably handle each month?
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